Last updated: 30/10/2026

The Advice Room (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal information. This policy explains how we collect, use and store your data when you use our website theadviceroom.co.uk, enquire through our adverts, or speak to us.

1. Who We Are

The Advice Room Unit 7, Olympic Park, Olympic Way, Warrington WA2 0YL Email: info@theadviceroom.co.uk

We are the controller of your personal data. This means we decide how it is used.

2. Information We Collect

We may collect the following personal data:

• Name
• Email address
• Phone number
• Address (only if provided by you)
• Details of your enquiry, and the answers you give us about what you are looking for
• Your contact choices (for example, whether you agreed to calls, texts and emails)
• Records of our calls, texts and emails with you, including call recordings and transcripts
• Details of any call or meeting you book with us
• IP address

3. How We Collect Your Data

We collect data when you:

• Fill in a contact form on our website
• Fill in an enquiry form on one of our Facebook or Instagram adverts
• Book a call with us
• Speak to us by phone, or reply to our texts or emails
• Sign up for our newsletter
• Use our website (through cookies and analytics)

We also use:

• Google Analytics to understand how visitors use our site
• Facebook Pixel and the Meta Conversions API for marketing and performance tracking

4. How We Use Your Data

We use your personal data to:

• Respond to your enquiry. If you agree, this includes an automated call from our AI assistant straight after you submit your enquiry, followed by calls, texts and emails from our team.
• Arrange calls and meetings with you, and send you reminders
• Send you property details
• Process transactions
• Keep records of our conversations, for quality and training
• Measure and improve our advertising, our website and our services

Our AI assistant. When you make an enquiry, our AI assistant may call you to understand what you are looking for and offer you a call with our team. These calls are recorded and transcribed. The assistant does not make decisions that have a legal or similarly significant effect on you. You can ask to speak to a person at any time.

5. Our Legal Reasons for Using Your Data

• Consent: for calls (including automated calls), texts and marketing emails, which you agree to when you submit an enquiry form. You can withdraw your consent at any time.
• Legitimate interests: to respond to your enquiry, keep records of our conversations, and measure and improve our advertising, in ways you would reasonably expect.
• Contract: to process a purchase or transaction you ask us to make.
• Legal obligation: where the law requires us to keep certain records.

6. Who We Share Your Data With

We only share your personal data with:

• The builders of the property you enquire about
• Our service providers, who process it on our behalf and only on our instructions:
  • You&I Marketing Ltd, which provides our lead management system (“Ampersand”). This stores your enquiry and lets our team and our AI assistant contact you.
  • The providers that system uses for hosting, phone calls, text messages, email and AI voice calls
  • Microsoft, which provides our email and calendars
• Meta Platforms (Facebook and Instagram). To measure how well our adverts work, we send Meta limited information in a scrambled (hashed) form, such as your email address or phone number, and whether you booked a call or bought.

We do not sell or rent your information to anyone.

7. Where Your Data Is Stored

Your data is stored securely with our service providers. Our main lead database is hosted in the UK (London). Some of our providers, such as those for phone calls, text messages and AI voice calls, process data outside the UK, mainly in the United States. Where this happens, we rely on approved safeguards: the UK’s adequacy regulations, the UK–US data bridge, or the UK International Data Transfer Agreement or Addendum.

8. How Long We Keep Your Data

• Call recordings are deleted after 90 days.
• Texts and emails are kept for up to 2 years.
• Enquiries that don’t go ahead are anonymised after 2 years.
• Other personal data is kept for up to 5 years from your last contact with us, unless we are required by law to keep it longer.

9. Cookies and Tracking

We use cookies to improve your browsing experience. This includes:

• Google Analytics, to understand how our site is used
• Facebook Pixel, to track advertising performance

You can control cookies through your browser settings.

10. Your Rights

You have the right to:

• Request a copy of your personal data
• Ask us to correct or delete your data
• Object to how we use your data, or ask us to restrict it
• Withdraw your consent to calls, texts and marketing at any time. Reply STOP to any text, tell us on a call, or email us.
• Ask to speak to a person instead of our AI assistant
• Complain to the UK Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data (ico.org.uk)

To exercise your rights, contact us at info@theadviceroom.co.uk.

11. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with a new “last updated” date.

Contact Us

If you have any questions about this policy or how we handle your data, email us at info@theadviceroom.co.uk.